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[ ] Ǹ PERT, Critical Path, ƮƮ, Ǿ Ѵ. ׷Ƿ Ȯ ذ 켱̴. Ǹ Ҹ ϴ ÿ ó ؾ Ѵ.

  ȿȭ ݿѴ. 

ȿ Ϸ  ؾ ϴ ٽ غ. Ǹ ǥ ϰ, ǥ 5 ȿȭ ȰϿ ξ, , ҿⰣ ȹ ϰ ־ü Ѵ. ׷ ȿȭ ⺻ 쿡  ؾ ұ? Ǹ ǥ ƴ϶ ȿȭ ٲپ Ѵ. ׸ ξ, , ҿⰣ ȹ ϰ, ǥ Ͽ ־ü ٲ ƴϸ ״ ؾ Ѵ.


̶ PERT ƮƮ ۼ ξٸ ū ȥ , ׷ ʴٸ ϱⰡ Ӹ ƴ϶ ū ִ. ϸ鼭 ٲ 찡 Ƿ Ϸϱ ؼ PERT ƮƮ ۼϰ, PERT ƮƮ ݿؾ Ѵ.

 

 

 

1-1. ݿ ʿ伺

 


  ϱ 

׷ ȿ Ϸ  ؾ ұ? ̶ ȿȭ 5ѻ縦 ٲپ ϴ, Ϻθ ٲپ ϴ ˾ƺ ִ. ȹ ̸߽, 䱸װ , ̸ ǥν ؾ ϰ ƾ ϴ ȴ. ̰ ϰ Ǹ ȮǴ ҵǴ 찡 ߻Ѵ. Ȯ ٽ ο ߰ Ȯ , ҵ ״̵ 븸 ҵ , Ϻΰ ִ.



1-2.

 


ο ߰ ü 쿡 ȿȭ 5ѻ縦 ƴϸ ״ ؾ Ѵ. ׸ Ȯǰų ҵ 쿡 ȿȭ 5ѻ κи ״ ΰ Ͽ ؾ Ѵ. 7 26Ϸ CRMý ε, ־ü ()Ŀ´̼ǿ ߴ.

 



1-3. ()Ŀ´̼ǿ

 


Ͽ ֿ䳻 Ͽ ȯⰣ 3 ϸ ڴĴ ̴. ȯⰣ 10 ϴµ, ֱ ǰ Ϻ ѵ ϴ 븮 ϰ ִ ̾. ׷ ()Ŀ´̼ǿ 3 ϴ ̴. ̷ ϸ 뵵 δ.


()Ŀ´̼ǿ û ó ȯⰣ ϰ Ǹ  ɱ? ̴ Ⱓ 10⿡ 3 ϴ ̹Ƿ ȿȭ 5ѻ κи ָ ̴. ռ û ý۰ CRMý ϴ ϡ 븮 ó WBS ۼ ο شǹǷ, ᱹ ȿȭ 5ѻ縦 ؾ ϴ Ȳ Ǵ ̴.


  ִ Ҹ Ѵ. 

ȯⰣ 赵 . ȯⰣ ϸ ǰ 籸 Ʈ Ȯ ߻ ɼ ̰ ıȿ ߡ δ. ̴ Ʈ(ҿϱ ذϱ ) شϹǷ ٷ å ؾ Ѵ. κп ؼ RFM м 30% 5 ǰ 𵨸 ľ ̺Ʈ ٸ 籸 ǽϴ ̴.

  RFM м   

RFM Recency, Frequency, Monetary ڷ 󸶳 ֱٿ ߴ°(Recency), 󸶳 ϰ 츮 ǰ ߳(Frequency), ߴ ѱݾ ΰ(Monetary)  Ͽ ԰ɼ ߷ ϰ 𵨸̴. ȸ 忡 ߿ ̰  ̷ ΰ غ Recency, Frequency, Monetary ҵ ٴ 翬ϴ. Ϸ 븮 Ͽ Ȳ 10 ʹ , ׷ٰ ؼ 3 ϸ ʹ ª ǴܵǾ ȯⰣ 5 ϱ ϰ ־ü 뺸ߴ.

  ȿȭ ϱ 

ȯⰣ 5 ϱ ϴ 7 23 ȯ ߻Ǿ ȯ 10Ͽ 15 Ǿµ( ڿ Ȳ óϱ_PERT ǥ ), ٽ 12Ϸ ְ Ǿ. ̷ Ǹ 翬 PERT Ͽ ҿⰣ ؾ ̴. 켱 PERT ȯⰣ 12Ϸ Ű ü ҿⰣ 73Ͽ 70Ϸ 3 ִ. PERT ٸ Ȯ ҿⰣ ϱ⵵ ư ȿ ݿϱ⵵ ̴(Ʒ ǥ ).

 

 

 

1-4. CRMý PERT, Critical Path

PERT ƮƮ غ(Ʒ ǥ )

 

 

1-5. ݿ CRMý ƮƮ

 

 


븮 ۼ ƮƮ ȯ¥ 캸.
븮 ȯ¥ ϴû Ķ ߴ. ϴû ȯ ذϴ , Ķ ξ ҿ 3Ͼ Ǿٴ ̴. ߿ ȯ۾ Critical Path ־ ü ȭ ٴ ̸, Ϸϵ Ǿ.

 


  꿡 ݿϱ 

ƮƮ ν ξ Ӹ ƴ϶ Ϸ ֵ ߴ. ׷ ҿǥ( ϰ ذϱ ) 굵 ȿ ԵǾ ִ ִµ, 굵 ŭ̳ ߿ κ ŭ ȹ ϴ . WBS IJ ۼϸ ߰ û ̴. ̹ ߰ û WBS ߸ ۼؼ ƴϴ.

 

 

 

 

1-6. Ϸ 븮 ۼ ߰û

 


  <Ʈ üũ> 

1. Ǹ PERT, Critical Path, ƮƮ, Ǿ Ѵ. ׷Ƿ Ȯ ذ 켱̴.
2. Ǹ Ҹ ϴ ÿ ó ؾ Ѵ.
3. ϸ鼭 ִ ϰ 赵 ؾ Ѵ.
4. ü ҿⰣ ä ƮƮ ص ȴ.
5. ξ WBS åӺмǥ ؾ Ѵ.  

 

 

 

 

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