[ ] Ǹ PERT, Critical Path, ƮƮ, Ǿ Ѵ. Ƿ Ȯ ذ 켱̴. Ǹ Ҹ ϴ ÿ ó ؾ Ѵ.
ȿȭ ݿѴ.
ȿ Ϸ ؾ ϴ ٽ غ. Ǹ ǥ ϰ, ǥ 5 ȿȭ ȰϿ ξ, , ҿⰣ ȹ ϰ ־ü Ѵ. ȿȭ ⺻ 쿡 ؾ ұ? Ǹ ǥ ƴ϶ ȿȭ ٲپ Ѵ. ξ, , ҿⰣ ȹ ϰ, ǥ Ͽ ־ü ٲ ƴϸ ״ ؾ Ѵ.
̶ PERT ƮƮ ۼ ξٸ ū ȥ , ʴٸ ϱⰡ Ӹ ƴ϶ ū ִ. ϸ鼭 ٲ 찡 Ƿ Ϸϱ ؼ PERT ƮƮ ۼϰ, PERT ƮƮ ݿؾ Ѵ.

1-1. ݿ ʿ伺
ϱ
ȿ Ϸ ؾ ұ? ̶ ȿȭ 5ѻ縦 ٲپ ϴ, Ϻθ ٲپ ϴ ˾ƺ ִ. ȹ ̸߽, 䱸װ , ̸ ǥν ؾ ϰ ƾ ϴ ȴ. ̰ ϰ Ǹ ȮǴ ҵǴ 찡 Ѵ. Ȯ ٽ ο ߰ Ȯ , ҵ ״̵ 븸 ҵ , Ϻΰ ִ.

1-2.
ο ߰ ü 쿡 ȿȭ 5ѻ縦 ƴϸ ״ ؾ Ѵ. Ȯǰų ҵ 쿡 ȿȭ 5ѻ κи ״ ΰ Ͽ ؾ Ѵ. 7 26Ϸ CRMý ε, ־ü ()Ŀ´̼ǿ ߴ.

1-3. ()Ŀ´̼ǿ
Ͽ ֿ䳻 Ͽ ȯⰣ 3 ϸ ڴĴ ̴. ȯⰣ 10 ϴµ, ֱ ǰ Ϻ ѵ ϴ 븮 ϰ ִ ̾. ()Ŀ´̼ǿ 3 ϴ ̴. ̷ ϸ 뵵 δ.
()Ŀ´̼ǿ û ó ȯⰣ ϰ Ǹ ɱ? ̴ Ⱓ 10 3 ϴ ̹Ƿ ȿȭ 5ѻ κи ָ ̴. ռ û ý۰ CRMý ϴ ϡ 븮 ó WBS ۼ ο شǹǷ, ᱹ ȿȭ 5ѻ縦 ؾ ϴ Ȳ Ǵ ̴.
ִ Ҹ Ѵ.
ȯⰣ 赵 . ȯⰣ ϸ ǰ 籸 Ʈ Ȯ ɼ ̰ ıȿ ߡ δ. ̴ Ʈ(ҿϱ ذϱ ) شϹǷ ٷ å ؾ Ѵ. κп ؼ RFM м 30% 5 ǰ ľ ̺Ʈ ٸ 籸 ǽϴ ̴.
RFM м
RFM Recency, Frequency, Monetary ڷ ֱٿ ߴ°(Recency), ϰ 츮 ǰ ߳(Frequency), ߴ ѱݾ ΰ(Monetary) Ͽ ɼ ߷ ϰ ̴. ȸ 忡 ߿ ̰ ̷ ΰ غ Recency, Frequency, Monetary ҵ ٴ 翬ϴ. Ϸ 븮 Ͽ Ȳ 10 ʹ , ٰ ؼ 3 ϸ ʹ ª ǴܵǾ ȯⰣ 5 ϱ ϰ ־ü 뺸ߴ.
ȿȭ ϱ
ȯⰣ 5 ϱ ϴ 7 23 ȯ Ǿ ȯ 10Ͽ 15 Ǿµ( ڿ Ȳ óϱ_PERT ǥ ), ٽ 12Ϸ ְ Ǿ. ̷ Ǹ 翬 PERT Ͽ ҿⰣ ؾ ̴. 켱 PERT ȯⰣ 12Ϸ Ű ü ҿⰣ 73Ͽ 70Ϸ 3 ִ. PERT ٸ Ȯ ҿⰣ ϱ ư ȿ ݿϱ ̴(Ʒ ǥ ).
1-4. CRMý PERT, Critical Path
PERT ƮƮ غ(Ʒ ǥ )
1-5. ݿ CRMý ƮƮ
븮 ۼ ƮƮ ȯ¥ 캸.
븮 ȯ¥ ϴû Ķ ߴ. ϴû ȯ ذϴ , Ķ ξ ҿ 3Ͼ Ǿٴ ̴. ߿ ȯ۾ Critical Path ־ ü ȭ ٴ ̸, Ϸϵ Ǿ.
꿡 ݿϱ
ƮƮ ν ξ Ӹ ƴ϶ Ϸ ֵ ߴ. ҿǥ( ϰ ذϱ ) 굵 ȿ ԵǾ ִ ִµ, 굵 ŭ̳ ߿ κ ŭ ȹ ϴ . WBS IJ ۼϸ ߰ û ̴. ̹ ߰ û WBS ߸ ۼؼ ƴϴ.
1-6. Ϸ 븮 ۼ ߰û
<Ʈ üũ>
1. Ǹ PERT, Critical Path, ƮƮ, Ǿ Ѵ. Ƿ Ȯ ذ 켱̴.
2. Ǹ Ҹ ϴ ÿ ó ؾ Ѵ.
3. ϸ鼭 ִ ϰ 赵 ؾ Ѵ.
4. ü ҿⰣ ä ƮƮ ص ȴ.
5. ξ WBS åӺмǥ ؾ Ѵ.